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The Importance of Social Media Marketing​

If you are still unaware of the importance of social media for marketers and sellers, you are missing out on powerful marketing opportunities, as it makes it simple to spread the word about your product and purpose to the greatest number of prospective clients. It began as a form of entertainment and since then has developed into the most powerful marketing tool available to both small and large businesses all over the world.

In Germany, more than 75% of the population (over 14 years old) uses social media in some way, and over half of all companies use some type of social media, according to “BITKOM” in 2012. Another 15% plan to use it.

The relevance of social media in business marketing is growing day by day, and most businesses have begun to recognize its value, while consumers have begun to rely on rating websites, visiting the brand’s website, and reading comments. Positive client feedback can improve a firm’s reputation, while bad feedback can have serious consequences. Sites like “Google My Business” or “TripAdvisor” are considered trustworthy sources of information about any kind of businesses.

Marketers must not lose out on the opportunity to promote on these digital forums, where they may reach a far larger number of prospective clients than they might with print or television advertising.

Business of Apps. “Social Media Marketing Usage Rate in The United States from 2013 to 2022.” Statista, Statista Inc., 19 Jan 2021,

According to Statista, 90 percent of businesses in the United States used social media for marketing purposes in 2017. According to the study, the rate is expected to rise from 86.2 percent in 2013 to 92,1 percent in 2022.
The majority of marketing experts currently believe that social media platforms are the most successful marketing tools for all types of organizations, whether they are advertising services or physical products.
The power of social media has expanded beyond the ability to reach a huge number of people in seconds after placing an ad; it has also become the most reliable tool for obtaining and evaluating information about your users.

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At ALWA, we empower your business growth. Storytellers, creative writers, video directors, graphic designers and Social media marketing specialists have gathered to tell the world the story of your brand and boost your sales.
To reach all our clients’ needs, we expanded our suite of services to include social media marketing, paid Advertising and growth optimization.

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