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POPS Agencja

  /    /  POPS Agencja

POPS Agencja

Competition? – No!

We are happy to help other digital marketing agencies with a suitable branding.

Creating a branding concept that appeals to POPS local target audience with a local brand identity was great fun for us.


In this age of information overload, branding provides your customers with clarity on why they should choose you. Not because you perform better. But because your brand embodies something your customers believe in. With successful branding, customers become fans. This creates an emotional bond with a high level of identification. This gives your brand value – brand value. Customers are willing to pay more for your products and services than for those of your competitors.

The Pops Marketing Agency now has a sophisticated branding, which will hopefully help Maciej and his team to great successes!



During a kickoff meeting with Maciej we discussed the important questions about building his brand. For example, some of the following questions were discussed in detail:

  • Who are you as a company?
  • What differentiates you from competitors?
  • What is the “why” behind your business?
  • What is your brand story?
  • What are your core values?
  • Do you know your ideal customers?


The next step was an internal brainstorming and creative process conducted by Alwa with the goal of creating initial logo drafts.

These were discussed with Maciej. A version of the current logo was decided upon which mainly symbolizes the hourglass that Maciej wanted to have in his logo as a symbol for the indispensability of marketing.

Once the logo was sketched, we could fully focus on a suitable color palette, typeface, and stationery designs.


With Maciej’s help and the connection to the wine region he lives in, a suitable brand could be put together.



“Superb service! They work really hard to meet your expectation. I am very satisfied with the results. Thank you, guys!”




Website still under construction



At ALWA, we empower your business growth. Storytellers, creative writers, video directors, graphic designers and Social media marketing specialists have gathered to tell the world the story of your brand and boost your sales.
To reach all our clients’ needs, we expanded our suite of services to include social media marketing, paid Advertising and growth optimization.

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